About Artificial Intelligence at Trust AI Pursuit
The company started in 2020 when our founder, Ewan Hartley, left a senior data-engineering role at a London fintech to focus on one problem: most mid-size UK businesses knew AI could help them, but they had no idea where to start and no budget for a full-time data team.
Ewan partnered with Priya Kaur, a machine-learning researcher who had spent six years building NLP systems for legal-tech startups. Together they took on three pilot clients in the first year. All three are still with us.
Today the team has grown to nine people. We work from a small office near Upton Nitzsche Hill, though most of us split time between the office and client sites. Our address is United Kingdom, England, Upton Nitzsche Hill, KT4 8PX, 2 Lodge Close.
What we believe
Transparency over mystique
AI has a reputation for being a black box. We document every modelling decision, share training metrics openly, and explain outputs in terms a non-technical stakeholder can act on. If a model cannot be explained, we do not deploy it.
Honesty about fit
Not every problem needs AI. Sometimes a well-designed SQL query or a simple rules engine does the job faster and cheaper. We have talked clients out of AI projects when the data did not justify the investment, and we would rather lose a sale than deliver a model that gathers dust.
Data ethics
We refuse projects that profile individuals without consent or that automate decisions with discriminatory potential. Every engagement includes a bias-review step where we test model outputs across demographic segments before go-live.
Security first
Client data never leaves UK-based encrypted infrastructure. We use role-restricted access, audit logs, and signed data-processing agreements on every project. Two of our team members hold CISSP certification.
The team
Nine people, four disciplines: machine learning, data engineering, software development, and project management. Here are the leads.
Ewan Hartley
Twelve years in data engineering across fintech and logistics. Ewan designs system architectures and leads the discovery sprint on every new engagement.
Priya Kaur
PhD in computational linguistics from Edinburgh. Priya specialises in NLP and transformer-based models. She built the contract-analysis pipeline that several of our legal-sector clients rely on daily.
James Adeyemi
James builds the ETL pipelines and retraining infrastructure that keep models accurate after deployment. Before joining us he managed data platforms for a FTSE 250 retailer.
Sophie Mercer
Sophie keeps timelines honest and clients informed. She runs weekly status calls, manages scope changes, and coordinates between our engineers and client stakeholders. Ten years of delivery experience across software and consulting.
Where to find us
Our office is at United Kingdom, England, Upton Nitzsche Hill, KT4 8PX, 2 Lodge Close. We are open Monday to Friday, 9 am to 5:30 pm.
Phone: +44 7789 846405
Email: [email protected]
If you would like to visit, please book a time in advance so we can make sure the right people are available. Most initial conversations happen over video call, and we are happy to travel to your office for workshops and stakeholder interviews once a project kicks off.
